2009 word of the year,

For those of you naysayers who believe that social media is a fad, a toy, or something that cannot drive business robustness, engagement and ROI, I have one word for you…

“Unfriend”

As of this week, unfriend is the word of the year for 2009. What’s my take? Social media is changing our lives, the way we communicate (social media took over the top spot from email communications by the way), and the way we shop (customers now find us via social channels).