Editors note: I wrote this last January.  It still holds very true now and is “suggested reading” for anyone considering or already in the social media space.

As I mentioned in my most recent column — a recap of the National Center for Database Marketing conference last month — it’s not good enough to merely serve your customers [...]

We’re about to start adding content.  Look for articles, how to guides, news and opinions relating to the social media universe.  In the mean time, we are here to help you get started.  Our mission is to help you start and manage your social media presence.

Social media has become the number one tool to engage [...]