Social media is changing how customer service is done. traditional call center methods of customer service are now being done via the web using twitter, facebook, blogs etc. This case study with 6 key learnings provides the reader with an exception overview of the benefits of social media customer [...]
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December 10th, 2009 | Tags: Consumer Engagement, customer service, customer service 2.0, facebook fan pages, social media customer service, social media marketing, social networking | Category: 21st Century Customer Service, Consumer Engagement, Social Media | 3 comments
United breaks guitars video is a perfect example of how a company will get skewered in social media outlets via viral [...] November 20th, 2009 | Tags: Consumer Engagement, customer service, customer service 2.0, Dave Carroll, facebook fan pages, social media marketing, United breaks guitars | Category: Consumer Engagement, Social Media, Viral Video | Leave a comment
Over in the linkedin group I manage, (Direct Marketing Questions & Answers), we’ve been having a discussion on the zig vs. zag nature of direct marketing and social media. In essence, the theory is this: with everybody zigging towards social media these days, does that leave a giant hole (translation: opportunity) for traditional direct marketing to [...] November 13th, 2009 | Tags: Blogging, facebook fan pages, how to start social media, set up twitter, social media marketing | Category: Uncategorized | 2 comments
Editors note: I wrote this last January. It still holds very true now and is “suggested reading” for anyone considering or already in the social media space. As I mentioned in my most recent column — a recap of the National Center for Database Marketing conference last month — it’s not good enough to merely serve your customers [...] November 13th, 2009 | Tags: Blogging, facebook fan pages, how to start social media, set up twitter, social media marketing | Category: Blogging | Leave a comment
On November 10th Jim Gilbert gave a presentation on Social Media Marketing, entitled, Welcome to the Customer-Centric World at Florida International [...] November 12th, 2009 | Tags: Blogging, facebook fan pages, how to start social media, Linkedin, set up twitter, social media marketing, social networking | Category: Blogging, Consumer Engagement, Direct Marketing, Linkedin, Uncategorized | Leave a comment
We’re about to start adding content. Look for articles, how to guides, news and opinions relating to the social media universe. In the mean time, we are here to help you get started. Our mission is to help you start and manage your social media presence. Social media has become the number one tool to engage [...] November 11th, 2009 | Tags: Blogging, facebook fan pages, how to start social media, set up twitter, social media marketing | Category: Blogging | Leave a comment
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